At The Streetfighter Blog, we understand that privacy is important, and we've created this policy to give you information about how we collect and use personal information. Our policy is divided into two main sections: Section 1 describes how we collect and use data from users of The Streetfighter Blog Web site. Section 2 describes how we collect and use data from subscribers to the electronic editions of The Streetfighter Blog newsletter.

We reevaluate this policy on an ongoing basis, and we value your feedback. If you have questions or concerns regarding our privacy policy, we ask that you contact us at:

Customer Service
The Streetfighter Blog
307 NE 13th Place
Cape Coral, FL 33909
e-mail: Use our contact form, and choose "Legal" from the category menu.

Please note that this privacy policy may change from time to time. We will post the new policy on this page, and, if the changes allow us to use personally identifying information in ways that are different from the ways specified at the time the information was originally collected, our Web site will contain a special notice about the changes. Each version of this privacy policy will be identified by its effective date, which you can find at the bottom of the page.

1. The Streetfighter Blog Online Privacy Policy

The Streetfighter Blog collects data, including personally identifying information, from people who use the The Streetfighter Blog Web site. This section of our privacy policy explains how we collect and use this data. Please note that The Streetfighter Blog subscriber data is maintained separately from data gathered from our online users. This means that users of the The Streetfighter Blog Web site who also subscribe to The Streetfighter Blog site, in either print or electronic form, should read both this section and Section 2 (The Streetfighter Blog Subscriber Privacy Policy) in order to have a full understanding of our privacy practices.

Information we collect and how we use it

When you visit the The Streetfighter Blog Web site, The Streetfighter Blog collects several forms of usage data, including:

  • Log data. Our servers automatically record certain information sent by your browser, such as your Web request, your Internet Protocol address, your referring URL, your browser type and language, and the date and time of your request.
  • Cookie data. When you visit the The Streetfighter Blog Web site, The Streetfighter Blog or one of our affiliates or third-party partners may send one or more "cookies" - small files containing a string of characters - to your computer to identify you as a unique user. If you have registered with The Streetfighter Blog, the information in your cookie is used to provide a more personalized experience on our site, for example by allowing you to customize portions of the site. If you haven't registered, the cookie identifies you as a unique user and helps ensure a smoother experience on the site, such as by limiting the number of times that you see certain subscription offers. If you have not registered on our site, we cannot link the user ID in the cookie with personal identifying information and data about you, such as your name or e-mail address.
  • Traffic and advertising data. Other cookies without personally identifying information and data are used to enable The Streetfighter Blog to gather and analyze site traffic and usage information, and to allow our advertising partners to manage the advertisements presented. These cookies sometimes work in conjunction with other techniques, such as clear GIFs or pixel tags; they do not contain personally identifying information, but they may gather information about what sites you have visited and use that information to determine which ads appear when you visit the The Streetfighter Blog site.

Browsers or third-party software can allow you to block the use of cookies while you surf our site. Or you can use third-party anonymizer services to mask information in your cookies or even general data such as your IP address. In such cases you would not be able to take advantage of most of the personalization services offered on the The Streetfighter Blog Web site.

The aggregated information we collect is used for a number of purposes including the following:

  1. To improve the content and design of the The Streetfighter Blog Web site.
  2. To enable our audit bureau to verify our claims of traffic to the site.
  3. To help advertisers, potential advertisers or marketers assess the suitability of the site for their ad campaigns.
  4. To help us understand more about the interests of our users, so that we can offer goods and services we believe may be of interest.

Many portions of the The Streetfighter Blog site can be used without registering or giving us any personal information such as (but not limited to) your name and e-mail address. However, The Streetfighter Blog does collect personally identifying information regarding our online users, including in the following ways:

  • When you provide it to us, such as (but not limited to) by entering a contest, becoming a registered member, signing up for a newsletter or , or otherwise contacting us.
  • When you provide it to a company that powers a portion of our site or provides a special feature, such as a contest registration, that appears on our site.
  • When you provide information about yourself or your company to The Streetfighter Blog in connection with a subscription order that information may be included in your The Streetfighter Blog user record, if one exists.
  • If you have previously registered with The Streetfighter Blog and you begin to fill out certain forms on the The Streetfighter Blog Web site, the site may recognize you and automatically complete the form, and this auto-fill data will then be included in your The Streetfighter Blog user record.
  • If you have provided information to The Streetfighter Blog, from time to time we may enhance that information with other information that we collect from third-party sources.

The personal information we collect may be used in a number of ways, including the following:

  • To improve the content of the The Streetfighter Blog site, including by allowing The Streetfighter Blog's editors to consult with readers.
  • To communicate with users about registration and other customer service issues.
  • To promote products and services of The Streetfighter Blog, our sibling services, and , as described in more detail below.
  • To conduct research surveys on behalf of The Streetfighter Blog, and its subsidiaries and affiliates.

Information sharing

The Streetfighter Blog may share aggregated, non-personal information, such as Web site traffic figures, with third parties. This aggregated information does not identify you individually. We may share personal information with your consent or in order to provide products or services you have requested. In addition, by using the site you agree that we may also share personal information in any of the following circumstances:

  • We may use or disclose personal information if we have a good-faith belief that the disclosure is reasonably necessary (a) to satisfy applicable law, regulation, legal process, or enforceable governmental request, (b) to enforce agreements we have with you, (c) to address fraud or security issues, or (d) to protect against harm to the rights, property, or safety of The Streetfighter Blog or our employees or customers.
  • We may share personal information with trusted affiliates or third parties, such as credit card processors or fulfillment providers, who process information or perform services on our behalf.
  • If you submit personal information on a portion of our site that is operated by a third party, such as our price comparison service, we may share the information you submit with the third party, and the information may be used by that party as permitted under that party's privacy policy. The Streetfighter Blog and its affiliate companies are not responsible for the third party's actions or policies. Portions of the site operated by third parties normally include a "Powered by" logo naming the third party, or have forms that include links to the third party's privacy policy.
  • We may transfer personal information from your user record to your subscriber record, if one exists, provided that we also transfer any preferences you have set for how that personal information is used. Any information transferred to the subscriber database will be governed by Section 2 (The Streetfighter Blog Subscriber Privacy Policy).
  • We may share information with third parties for promotional purposes, as described below.

In addition, you should be aware that when you disclose personal information such as your name or e-mail address in a forum, blog comment, or other area that is publicly accessible by others, that information can be collected and used by others. The Streetfighter Blog and its affiliate companies are not responsible for any information that you provide in the above areas.

Use of data for promotions, and choices for personal information

Postal addresses will be used to promote The Streetfighter Blog and The Streetfighter Blog site's products and services, and may be rented and/or licensed to selected outside firms for promotional purposes. Offers for which the postal address data is rented and/or licensed for use are screened and the users are required to target their offers carefully.

When you provide your e-mail address to us, you agree to receive e-mail from The Streetfighter Blog; however, you can unsubscribe from these e-mails at any time simply by clicking the unsubscribe link at the bottom of the e-mail. We allow you to opt out of receiving e-mail regarding third-party offers, both when e-mail information is collected and with each use of your address. If you do not opt out at the time your e-mail address is collected, or do not respond to the questions concerning how we may use your e-mail address, your address may be used for third-party offers. Offers for which the e-mail address is rented and/or licensed for use are screened and the users are required to target their offers carefully.

In addition, you may change your preferences regarding use of personal data by sending an e-mail to info@streetfighterblog.com.

If The Streetfighter Blog or any of its products is involved in a merger, acquisition, or sale of some or all of its assets, all personally identifying information and other data will be transferred to the new owner.

2. The Streetfighter Blog Subscriber Privacy Policy

The Streetfighter Blog collects personally identifying information and data from people who subscribe to The Streetfighter Blog site, whether in print or via an electronic edition. This section of our privacy policy explains how we collect and use subscriber information. Please note that The Streetfighter Blog subscriber data is maintained separately from data gathered from our online users. This means that subscribers who also use the The Streetfighter Blog Web site should read both this section and Section 1 (The Streetfighter Blog Online Privacy Policy) in order to have a full understanding of our privacy practices.

Information we collect and how we use it

We collect personally identifying information regarding subscribers in three main ways:

  1. When you provide it to us, such as by ordering a subscription, entering a contest, signing up for a newsletter or otherwise contacting us.
  2. When you provide information about yourself or your company to the The Streetfighter Blog Web site or when you register for any other The Streetfighter Blog products, your information may be included in your The Streetfighter Blog subscriber record.
  3. From time to time we may add other information that we collect from third-party sources to enhance the information that you provided to The Streetfighter Blog.

When you subscribe to The Streetfighter Blog site, you must provide your e-mail address, and you may choose to provide us with additional personal information, such as your telephone or fax number, and with demographic information, all of which becomes part of your subscription record. The data in your subscription record is used in a number of ways, including the following:

  • To deliver your subscription.
  • To improve the content of The Streetfighter Blog site, including by allowing The Streetfighter Blog site's editors to consult with readers.
  • To notify subscribers about renewals and other customer service issues.
  • To help our audit bureau verify cumulative circulation and demographic statistics.
  • To conduct research surveys on behalf of The Streetfighter Blog site, , and its subsidiaries and affiliates.

Information sharing

The Streetfighter Blog may share aggregated, non-personal information, such as total site circulation or circulation in a particular state or zip code, with third parties. This aggregated information does not identify you individually. We may share personal information with your consent or in order to provide products or services you have requested. We may also share personal information in any of the following circumstances:

  • We may use or disclose personal information if we have a good-faith belief that the disclosure is reasonably necessary (a) to satisfy applicable law, regulation, legal process, or enforceable governmental request, (b) to enforce agreements we have with you, (c) to address fraud or security issues, or (d) to protect against harm to the rights, property, or safety of The Streetfighter Blog or our employees or customers.
  • We may share personal information with trusted affiliates or third parties, such as credit card processors or fulfillment providers, who process information or perform services on our behalf.
  • We may transfer personal information from your subscriber record to our online user database, provided that we also transfer any preferences you have set for how that personal information is used. Any information transferred to the online user database will be governed by Section 1 (The Streetfighter Blog Online Privacy Policy).
  • We may share information with third parties for promotional purposes, as described below.

Use of data for promotions, and choices for personal information

Postal addresses will be used to promote The Streetfighter Blog and companies' products and services, and may be rented and/or licensed to selected outside firms for promotional purposes. Offers for which the postal address data is rented and/or licensed for use are screened and the users are required to target their offers carefully.

When you provide your e-mail address to us, you agree to receive promotional e-mail from The Streetfighter Blog; however, you can unsubscribe from these e-mails at any time simply by clicking the unsubscribe link at the bottom of the e-mail. We allow you to opt out of receiving e-mail regarding third-party offers, both when e-mail information is collected and with each use of your address. If you do not opt out at the time your e-mail address is collected, or do not respond to the questions concerning how we may use your e-mail address, your address may be used for third-party offers. Offers for which the e-mail address is rented and/or licensed for use are screened and the users are required to target their offers carefully.

Subscribers who do not want their personal information used for third-party promotions may write and ask to be removed from such promotion lists. Requests should be sent to:

The Streetfighter Blog
Attn: Subscriber Services
307 NE 13th Place
Cape Coral, FL 33909
e-mail: Use our contact form, and choose "Legal" from the category menu.

If The Streetfighter Blog or any of its products is involved in a merger, acquisition, or sale of some or all of its assets, all personally identifying information and other data will be transferred to the new owner.

Last updated: April 16, 2008

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